{"id":2101,"date":"2020-03-18T15:46:00","date_gmt":"2020-03-18T15:46:00","guid":{"rendered":"https:\/\/www.agenziaperdona.com\/blog\/?p=2101"},"modified":"2020-03-18T15:46:00","modified_gmt":"2020-03-18T15:46:00","slug":"communication-goes-on-now-more-than-ever","status":"publish","type":"post","link":"https:\/\/www.agenziaperdona.com\/blog\/en\/communication-goes-on-now-more-than-ever\/","title":{"rendered":"Communication goes on. Now more than ever."},"content":{"rendered":"

In this moment, <\/span>choosing to stop is not the best idea.<\/b><\/span> If on one hand we are must seek shelter in our homes, on the other we must not stop our ideas from developing and our <\/span>eagerness to communicate.<\/b><\/span> We must not stop telling who we are, what we love and what we have instore for when this unexpected storm will be over. <\/span><\/p>\n

This applies also to the businesses out there. In the last few days, we had many of our clients calling asking if they should interrupt their <\/span>social<\/b><\/span> media activity. Our response has always been the same: let\u2019s <\/span>carry on<\/b><\/span> with even more <\/span>energy<\/b><\/span> than before.<\/span><\/p>\n

What is left to a company cannot sell its products? A lot of things. There is a hidden world made out of <\/span>real stories<\/b><\/span>, real people, that in all these years have been buried by the primary need of productivity, suffocated by all the promotions and adverts on <\/span>Facebook, Instagram and LinkedIn<\/b><\/span>, as if these platforms were the digital version of a promotional leaflet. The fact that a virus is reminding us of it is a bit strange, but after all these are quite unconventional times.<\/span><\/p>\n

Solidarity is in the content. <\/b><\/span><\/p>\n

We, <\/span>communication experts<\/b><\/span>, are doing our part by making last minute changes to your <\/span>editorial plans<\/b><\/span> and by convincing customers to read your social content from another perspective. This is the perfect opportunity to talk about us as human beings, about our passions, about the importance of not leaving the house unless strictly necessary. We can keep company to the quarantined and offer <\/span>new, fresh and engaging creativity. <\/b><\/span><\/p>\n

We discover a new kind of solidarity. A <\/span>solidarity that arises from content<\/b><\/span> and that is surprising everyone. But this was somewhat expected. Indeed, as one great artist said \u201cMan does not live by bread alone, but also by culture\u201d.<\/span><\/p>\n

Hence, many <\/span>museums<\/b><\/span> are virtually opening their doors to the tourist on the web giving them access to beautiful masterpieces. In the same way, some film production companies are putting their movies on <\/span>YouTube<\/b><\/span>, for the public to watch for free.<\/span><\/p>\n

We are doing exactly the same and have convinced our clients to change their tactics and forget about their products for a while. <\/span><\/p>\n