{"id":2700,"date":"2020-10-16T07:58:10","date_gmt":"2020-10-16T07:58:10","guid":{"rendered":"https:\/\/www.agenziaperdona.com\/blog\/?p=2700"},"modified":"2020-10-16T08:41:18","modified_gmt":"2020-10-16T08:41:18","slug":"alpenmade-a-journey-with-a-common-starting-point","status":"publish","type":"post","link":"https:\/\/www.agenziaperdona.com\/blog\/en\/alpenmade-a-journey-with-a-common-starting-point\/","title":{"rendered":"Alpenmade \u2013 a journey with a common starting point"},"content":{"rendered":"

When we take on the task to guide a brand through its market journey, for us it\u2019s like being real travel adventure. If you think about it, that is what working with a brand really is like: an adventure that lasts years with changing targets, needs, desires, with new technologies that shape the world we live in changing it forever. A journey that with a common starting point. For Alpenmade this place is Bressanone<\/b> or Brixen<\/b> for the German-speaking folks. <\/span><\/p>\n

When Christian Perdon\u00e0 first met the company managed by the resourceful character Paolo Merlin<\/b>, it was under a different name: Alpenm\u00f6bel<\/b>. The name marked the strong relationship with the company\u2019s area of origin which served also as a creative inspiration. For Christian Perdon\u00e0, CEO of our marketing agency, who is from Val d\u2019Isarco<\/b> coming across Alpenmade represented the perfect occasion to go through his childhood memories.<\/span> This is indeed a journey that has shared roots and a common starting point that we would like to describe in more detail.<\/span><\/p>\n

From Alpenm\u00f6bel to Alpenmade<\/strong><\/h4>\n

Sometimes in order to grow one must give up something, even if that thing is their name. This is the situation many companies face when the local market is becoming too tight for them. That was the case also for the old Alpenm\u00f6bel that \u2013 with an increasingly international market<\/b> – has been forced to change identity. This transition was greatly supported by our agency that has put its whole creativity and proactiveness at the client\u2019s disposal<\/b>. An agency that has been capable to innovate without forgetting common the roots, that are central to the brand\u2019s identity. The naming phase has been exciting and has allowed us to create a new more luxurious, elegant, modern identity. Alpenmade<\/b> was born<\/span>.<\/span><\/p>\n

\"Alpenmade-immagine<\/p>\n

A journey that started with a new logo and with new communication tools. This is what the real journey is all about: to look back at the 80s to see how \u201cwe were\u201d and \u201chow we are now\u201d.<\/span><\/p>\n

Putting entire buildings on paper \u2013 The Alpenmade Guest Books<\/strong><\/h4>\n

The core business of Alpenmade is the interior design of hotels and prestigious private villas. These are the masterpieces of Alpenmade where every piece of detail is precious, from custom sculptured fountains to hand-made pieces of art. Such work deserves to be properly documented. The Alpenmade Guest Books <\/b>have become a reference style <\/b>for old and new clients as well as a precious piece of work of our portfolio<\/span>.<\/span><\/p>\n

\"Alpenmade<\/p>\n

From Bressanone to Russia \u2013 The journey to Nefteyugansk<\/strong><\/h4>\n

The journey of 2010: Royal Plaza di Nefteyugansk, <\/b>Siberia. A remote territory rich in gas and oil. In August, Alpenmade has completed and an ambitious interior design project for a Luxury Hotel in this county. Then another journey for a photographic shoot followed but this time it was with a record temperature of -45\u00b0C.<\/span><\/p>\n