My name is Christian Perdonà and, if today I am good at administrating my own company, it is because I remember 1986 very well. I was a young 22-year-old creative guy who dreamed of having a motorbike, instead I invested all my savings to attend the seminar held by Mario Silvano, Italy’s greatest sales guru. That course, but most of all meeting Mario, changed my life. He taught me that creating is fine, but that creating and selling is even better. Since then, my goal with my customers has always been two-fold: to help them communicate better, imagining and then creating new ways of publicising their products, services and values, and supporting them in all their business successes with a training programme that allows us to share the struggles and joys of everyday life.
Hippocampus: on-the-job coaching for entrepreneurs and businesses
This is how Hippocampus was born, a strategic coaching process that stimulates intuition and sales techniques to acquire analytical skills and put successful actions into practice. I work to create and consolidate my customers’ skills, encouraging a sense of belonging for their employees and the sales network, in line with the system of values and with business operations. To establish sincere, effective and functional relationships. Because this is what really matters. My coaching job is a journey that does not end in the classroom but continues on the job, and this is also where it is put to the test.
What it involves
Theory explained by real sales experts.
Mario Silvano and Franco Francescoli are my mentors, not only in sales but also in life. I would like to teach you all their precious lessons.
100% on-the-job practice.
We will do real practice together, not in the classroom but right where you meet your customers: on-the-job, at their companies. This means that I will accompany you or your salesmen and help you transform the skills you have acquired into functional and effective behaviour.
Personal Training of your talent.
I help you turn your talent into results, assisting you in everyday life and working with you on your strengths. We start with those to make a difference. Management recovery that also involves awareness, planning and performance.
Corporate restructuring and support for your sales network.
Your sales network is what connects you and your customers. They are people, resources and precious points of contact. In collaboration with the sales manager, I will help you motivate human resources that are struggling, teaching them corporate values with strength and vigour, and reorganising or updating sales criteria.
The toolbox for all situations.
We will explore new ways of working, using tools and techniques to deal with sales negotiations. Because we do not react to change, since change can only be created. A structural evolution based on collaboration, striving together to achieve a tangible and functional corporate culture.
Hippocampus for you: why?
To sell more and sell better.
Hippocampus is a means to allow you and your company achieve your business goals more effectively.
We are not talking about pieces of paper but actual meetings.
It is a form of strategic coaching that, thanks to a new way of managing your company, will ensure your success. It is a form of on-the-job training that motivates and makes your sales network grow, but also corporate restructuring that we can implement together, playing on the same team.