IT Brands in the automotive industry face big challenges every day: Rapidly evolving technology, demanding customers to be satisfied, efficiency and sustainability to be met. To achieve the goal, you need a design, creative and strategic team.
Agenzia Perdonà is an integrated agency, expert in marketing and automotive communication. Since 1986 we have been helping companies grow in a market that never stands still: over thirty-six years of business have consolidated us an essential partner for brands in the automotive world.
We believe in sound strategies that become great ideas. We focus on measurable goals. We count on a full team of people with many interests, who are curious and passionate, as well as excellent professionals. And, just like in a car race, it is the commitment of the entire team that leads to the result.
How we communicate automotive brands.
Our method
accelerates your race.
Each automotive marketing service only achieves its objective if it is part of an integrated "racing strategy". At the centre is your brand and its values, to be communicated efficiently on all channels, online and offline.
Continuously updated case histories
The Choose a Big Dream project refines the services that scuderia car racing offers in the field of motor sports. For all non-professional enthusiasts, we have set up the Academy to test your skills in the field, through lessons with driver-teachers. Our dream is also aimed at drivers and sponsors who choose Scuderia Car Racing and who deserve visibility and attention for their talent and commitment through all our information channels. The challenge is open to everyone: take the wheel in your dream.
The F1 helmet made for 4CR is the symbol of an extreme performance in global market competition: a positioning and strategic concept developed along the entire circuit of 4CR communication, from brand image to video animation, from web marketing to social media.
Tecnolux is a company in the auto-equipment sector, at home with the world s major automotive brands: with their management we share over 15 years of integrated strategies, creativity and participation in numerous fair events. Projects that push off the full potential of resources offered by the agency, obtaining further effectiveness precisely because of how comprehensive the projects are.
The miniaturisation of the Usi Italia world, with the creation of a perfectly reduced scale bodywork, has exponentially increased the attention of customers visiting the USI stand at recent trade fairs in Italy and Europe: this is the latest spectacular element of a project that for years has seen agency and client work together as perfect co-pilots in every aspect of communication.
Climbing aboard two of Italy's most iconic brands, such as Ferrari and Maserati, shifts the communication that Agenzia Perdonà creates for the Ineco dealership network to full speed, in an area where the automotive world intersects with the world of luxury and its exclusive, perfectionist logic communication for car dealerships.
For Sanity System we developed an integrated project with tools dedicated both to the sales network (sales kit) and to the end customer: the folders for the individual sectors, with the automotive sector in the top position (dealerships, workshops, car washes) were completed by a presentation and sales kit designed around the circular shape of the 03 symbol, the ozone formula and active ingredient of the equipment on offer.
The project realised for Refiltra included the study of the brand logo and identity, the body of corporate manuals and the realisation of the stand for Autopromotec. Refiltra is a brand specialised in the production of air filters for industry and automotive, marketed in 55 countries worldwide, on every continent: a business that combines high quality with an international market dimension, as in the best expression of Made in Italy.
These are some examples of an articulate automotive case history that we would like to explore with you.
Brand Identity
Digital marketing
Stand and sales training
Social Media Marketing
At every trade fair, together
with and alongside the customer.
Automechanika in Frankfurt is the european benchmark event for the automotive industry. In the last edition we participated alongside 4 different customers, with stands and communication and sales strategies tailored to their specificities. At the core, always a great idea. And a great goal to be achieved. Next date in 2024.
Find out more
‘Stand by me' project for exhibition space INECO Auto, official Ferrari dealer, at Auto e Moto d'Epoca, Bologna trade fair, 2023
Would you like to meet us in person?
We are expecting you at the agency for a pit-stop.
Come and visit us at the agency. It will be a pleasure to explain our method and if the time is right to host you for lunch in our kitchen, to recharge your batteries and ideas.
